Graphic Design



Graphic Design is the creative process of blending art and technology in order to communicate various ideas. This is achieved by using a variety of tools in order to convey a message to the audience. The main devices used are images and typography. Graphic design is implimented in order to persuade, distract, and also provides pleasure. There are three main mediums in a designers' toolbelt: image-based, type-based, and combined image and type.

Image-Based Design
Images can be used as powerful and imperative tools as a way of communication. Images reveal moods and emotions in them without a word being said. Images are a strong tool because people respond to them differently based on each ones personality, and experiences that previously happened. When used images must have the ability to carry the entire message; there are none if any few words used. A designer would only use image-based design, when an image is worth a thousand words.

Type-Based Design
Some particular cases, designers only use words to put across the message, but words are used differently from how authors uses them. How the words appeal is just important as their meanings. These words can distract your attention to a billboard, and idenitfy a company's name on a package. Designers are extremely precise at using visuals to present information.

Image and Type
Other cases designers mix images and typography to inform the audience of the message. The designer has to find the best balance between the picture and letterforms. Designers are the bridge between the readers and clients. Clients, don't understand the various ways of how something can be presented. The audience has to much of a broad mind to have an immediate affect on how a communication is presented.

Symbols, Logos, and Logotypes
Symbols and logos are presented to identify a particular company. Symbols are used as an representation of an idea. Logotypes are corporate identifications based on certain word treatment. To create identifiers such as these, a designer has to know the corporation or idea that is trying to be represented and the audience that is going to recieve the message.